Immersive Lead Generation Strategies: Understanding How to Use Interactive Kiosks for Lead Generation in the Physical World
Leads are the blood cells pumping through a business’s system, keeping it healthy and growing. Just as blood cells deliver oxygen throughout the body, leads open new opportunities for growth and increasing revenue. When those leads dry up, sales start to plateau, and businesses start to stagnate and shrink. Taking care of the systems that pump new leads into your business keeps the lifeblood flowing and your business growing.
Why Lead Generation Is So Important
#1 Discover Consumer Preferences
Not only is every lead a potential new customer (and potential new revenue source), but lead generation can also help you improve consumer engagement and learn about consumer preferences. Lead engagement helps you learn what works and what doesn’t with different demographics.
#2 Brand Engagement
Lead generation initiatives help you increase brand engagement and awareness in new target markets. New outreach efforts and campaigns targeting new platforms or events increase your visibility among new segments.
Lead marketing is also an opportunity to improve how you engage with new and existing consumers. Invest in high-quality content that entertains and educates your audiences.
#3 Boost Revenue and Growth
The bottom line is, nothing is more important than growing your business. Bringing in new revenue is the most critical reason to keep leads coming through the pipeline. Developing strategies to bring in higher quality leads and improve your sales team’s conversion rates will keep business thrumming along.
Lead Generation with Interactive Kiosks
BIG Digital kiosks open up a bold new world when it comes to lead generation. Often, lead generation campaigns are constrained by technology and media. Today, the digital space has become the primary area where lead generation campaigns take place, thanks to the convenience of email capture forms, the intrusiveness of cold calling (and subsequent decline in people answering phone calls), and the ease of publishing and distributing online content. The big problem with online lead generation is the oversaturation of the market. Every website is trying to turn you into a lead, all of the time. Consumers encounter dozens of pop-ups a week, and they’re quick to close them before there’s even a chance to convert.
The physical world has become an underutilized environment for lead generation thanks to an over-emphasis on digital marketing. The real world is now a ripe opportunity for marketers who are looking for a way to stand out from their competitors and make sure that they get noticed. These are some of the ways a digital kiosk display can help generate more leads when you’re operating in a physical space.
#1 Support Brand Activations
Brand activations are events where, through brand ambassadors and interactive kiosks, consumers have an opportunity to interact directly with your brand. You can create any kind of interaction you want. The only limit is your marketing team’s imagination. Everything from free samples to immersive Augmented Reality experiences can be used for an activation.
Brand activations can be geared toward generating brand awareness by getting new audiences more familiar with your brand, and they can also target lead generation more purposefully. Mobile integration with QR codes is a highly effective strategy for converting real-world participants into leads. All they have to do is scan the code and provide their contact information. Your challenge is to provide an incentive like a contest or promotion to persuade them.
When you work with BIG Digital, you can set up your interactive kiosks anywhere. Our outdoor digital kiosks are cordless and battery- or solar-powered, not to mention that they’re rated for extreme weather and easy to transport and install. Extend the reach of your activations.
#2 Sports and Live Entertainment Sponsorships
Sponsorship activations are among the best ways to get out into the world and connect with fans. Fan engagement taps into consumers who are known for their loyalty and enthusiasm. When you engage with them at the events that they love, there’s a lot of pressure to put on an event that will attract attention and add to the incredible memories fans are making. Pulling off a successful activation that fans love will pay off with dividends throughout the consumer relationships you build with your efforts.
Interactive kiosks support sports and live entertainment sponsorships thanks to their flexibility and transportability. You can create any kind of activation with digital support in the real world to help quickly and seamlessly generate leads and create fun, immersive interactions like gamification experiences or contests.
#3 Retail Kiosks
Interactive kiosks can also be deployed for in-store activations or pop-up shops. Retail kiosks are multi-purpose interactive kiosks that can push contests and promotions, generate leads, or facilitate transactions.
The self service kiosk has become a valuable tool in retail that reduces labour costs and reduces wait times for consumers, but it can also be so much more than just a Point-of-Sale terminal. Self service kiosks stay on brand all day, every time. They’re more effective at upselling and pushing contests and promotions, and they give consumers more time and space to explore special offers and products recommended based on their purchases.
Why You Need Lead Generation in the Physical World
The online marketing world is extremely saturated. There are thousands of businesses big and small competing for attention, and while there are also billions of people online, it’s a struggle to connect with your target demographics and get their attention.
You don’t have to rely on out-of-date methods of lead generation like print ads, direct mail, or cold calls to compete in the offline world. With the support of digital interactive kiosks, you combine the seamless ease of digital lead capture with the unique opportunities and reduced competition afforded by physical events and activations in the real world.
When you go out into the world, you meet your consumers face-to-face. Activations bring personality to your brand, and you become so much more than just an advertiser. Get out there and make a real impression to generate higher-quality leads that will be more likely to convert into sales.
Lead generation with interactive kiosks brings your digital assets into the physical world. Create fun, immersive engagements to drive your next lead-generation campaign.