This Simple Digital Upgrade Could Skyrocket Your Brand Engagement in 2025

There’s one digital upgrade that major brands, marketers, venues, and events need in 2025. The interactive kiosk has changed the game of brand engagement.

The beginnings of the interactive kiosk were much more humble. Interactive kiosks originated with digital billboards and information displays. They provided consumers with information, which was great for wayfinding or full video advertising in Out-of-Home environments. But things have changed. If you haven’t looked into the capabilities of interactive kiosks in 2025, you’re missing out on the full potential of your brand engagement campaigns.

Today, the interactive kiosk has evolved into a multi-functional device that upgrades your brand engagement campaigns by bringing all of the latest technology into the physical world. Interactive kiosks help your brand make a deeper impression and spark more connections with consumers. Interactive kiosks are sports and entertainment solutions, tools for enlivening the in-store retail experience, and brand activation technology.

Interactive Kiosks for Brand Engagement

Boosting and maintaining high consumer engagement is an ongoing effort. In today’s media environments, consumers are constantly bombarded with messaging. You need to stay top-of-mind if you want to maintain ongoing consumer relationships and reach new audiences.

Make interactive kiosks the ace up your sleeve for your next brand engagement campaign. These are just some of the capabilities you can unlock by working with BIG Digital. Want to see what we do in action? Check out some of the scenes of our interactive experiences at work at the RBC Wedding Expo and see how interactive kiosks skyrocket brand engagement!

Create Immersive Augmented Reality Experiences

Augmented Reality has become a surefire way to enhance the in-store shopping experience, support sales at pop-up activations, and get shoppers to pay attention to your brand. The possibilities opened up by AR in retail environments and pop-up activations include:

• Eliminating the need for fitting rooms in pop-up environments through the use of virtual fitting rooms.
• Eliminating the need for tester samples in cosmetics and similar industries.
• Reducing warehousing needs for retailers.
• Reducing the return rate on products.
• Integrate better product information into the trial process.
• Attract customers to your store with AR-enabled store windows.

Introduce Artificial Intelligence

Artificial Intelligence is the latest and greatest in innovative technology, and it’s changing the world of consumer engagement. Brands have been using early forms of AI such as chatbots and digital assistants for years, but the recent improvements in AI technology have opened up a larger role for AI in customer relationship management and support.

AI is more powerful now than ever before, having reached the point where it can anticipate consumer behaviour and handle the vast majority of consumer interactions.

Brand marketers can capitalize on this development by integrating AI into activations. AI is quickly filling the role of personal shopping assistant, brand ambassador, customer support, and more.

Transform Retail Environments 

Interactive retail kiosks power consumer interactions and engagement in-store. They’re multi-functional tools that will increase foot traffic, collect invaluable data, and drive new revenues. Interactive kiosks purpose-built for retail environments help retail brands meet a number of complex objectives. They fuel sales lift, modernize your in-store environment, enhance data collection, and open up new ways to monetize your brick-and-mortar locations.

Generate Better Data Insights

Interactive kiosks collect valuable consumer data. They can track engagement statistics such as anonymized demographic data, dwell times, and information about the consumer experience, as well as consumer behaviour, product preferences, and purchasing patterns.

Consumer data is king in marketing. Better data insights allow you to better monitor market trends, predict purchasing patterns, and improve efficiency. Not only are data insights critical to the big picture, they’ve also become critical to in-the-moment interactions with consumers. Instant data analysis is key to delivering personalized advertisements and experiences to consumers. Interactive kiosks use those data insights to deliver personalized campaigns and improve engagement rates on a person-by-person basis.

Extend Digital Gamification to Outdoor Campaigns

Gamification campaigns are a great way to hook consumers who may just be passing by. They’re successful at big events like concerts, music festivals, live sports, tailgate parties, and in-store brand activations. Gamification experiences bring consumers in on the action. Consumers are more likely to remember an experience that they actively participated in rather than one that they passively consumed.

There are plenty of ways to encourage consumers to participate in a gamification experience. You may focus on innovation and novelty, giving consumers something fun and unanticipated to try, or you can tie the experience into a contest, promotion, or giveaway.

Promote Contests and Promotions

Interactive contests and promotions are great ways to drive engagement. They give consumers value for their time and attention, which is a rare commodity in the modern era. Contests and promotions motivate consumers to stop and pay attention to your brand activation. You can integrate social media and generate online buzz by having consumers post with a hashtag to qualify. Unattended interactive kiosks can use QR codes for consumers to enter your contests while also collecting valuable information and generating leads.

Bring Online Campaigns to the Physical World

Digital advertising today takes up much of the oxygen in marketing. With so much online traffic, it’s become the core sphere of competition for most brands. However, a strong brand identity remains consistent both online and offline. Digital interactive kiosks allow you to integrate that identity, bringing your online campaigns into the physical world, boosting engagement, and integrating online products into the in-store environment.

Set Up Donation Kiosks in Prominent Places

Interactive kiosks for donations are an effective way to generate revenue for non-profits and charities. There are several reasons to use interactive kiosks for donation campaigns:

• Digital displays are great for raising awareness about your organization, your mission, and your goals. Donation kiosks double as campaign awareness.
• Interactive kiosks allow interested donors to learn more about your campaign at their own pace. Allowing them to learn with an interactive interface can feel much more low-pressure than when you hire people to solicit donations in public places.
• They collect donations 24/7 from prominent, high-traffic areas.

Not sure if interactive kiosks are right for your company? Check out our digital display use cases to see how we’ve partnered with industry leaders to skyrocket their brand engagement. We work in a wide range of industries providing flexible solutions. Talk to us about your vision for consumer engagement in 2025, and we provide the technology support that you need to make it real. Our team will help you with choosing the right digital billboard for your goals, envisioning your campaign, and deploying our interactive kiosks.

If you’re looking to increase engagement in the year ahead, upgrade your technological support with digital interactive kiosks.