BIG Digital Expands Partnership with Sports Business Journal Across Premier Industry Events

BIG Digital Expands Partnership with Sports Business Journal Across Premier Industry Events

May 2026

BIG Digital is proud to expand its partnership with Sports Business Journal (SBJ), supporting some of the sports industry’s premier events with connected event communication infrastructure.

Following a successful collaboration at the CAA World Congress of Sports, BIG Digital established a long-term partnership with SBJ to help power select events throughout the year using BIG Digital’s Event Network kiosks.

Through this partnership, BIG Digital helps modernize event environments with real-time messaging, sponsor recognition, interactive communication, and live event updates that enhance the attendee experience across SBJ’s growing event portfolio.

“Working with the BIG Digital team has been a great experience. Their technology and support helped enhance communication and attendee experience across our events while bringing a more modern, connected feel to the environment.”— Kayelei Wright Sustar
Event Activation & Attendee Experience Manager, Sports Business JournalPowering Connected Experiences Across the Sports Industry

SBJ continues to lead the sports business industry by bringing together executives, brands, leagues, teams, agencies, media leaders, and innovators through world-class live events and conferences.

As SBJ’s Digital Fan Engagement Partner, BIG Digital supports these environments with portable, double-sided interactive kiosks designed to deliver connected experiences throughout the event space.

BIG Digital’s Event Network kiosks power:

• real-time event messaging
• sponsor and partner recognition
• live agenda communication
• attendee wayfinding
• interactive attendee experiences
• API-connected event schedule updates

Through direct integration with SBJ’s event platform, BIG Digital kiosks display up-to-the-second agenda information and scheduling updates in real time, helping attendees stay informed and connected throughout the event experience.

Modernizing the Live Sports Event Environment

Designed for movement and flexibility, BIG Digital’s portable interactive kiosks can be rapidly deployed throughout venues to support communication wherever attendees gather, network, and engage.

The sleek, double-sided digital kiosks help transform traditional event signage into dynamic communication infrastructure while enhancing the visual experience throughout the venue.

From keynote entrances and networking spaces to sponsor activations and breakout areas, BIG Digital’s Event Network helps create more connected and responsive event environments for attendees and partners.

image 

Attendees engage with BIG Digital’s interactive event communication kiosks during SBJ’s World Congress of Sports.

Supporting SBJ Events Across North America

As part of the multi-event partnership, BIG Digital supports several SBJ events across North America, including:

• Intercollegiate Athletics Forum | Las Vegas
• CAA World Congress of Sports | Los Angeles
• SBJ Tech Week | New York City
• Brand Innovation Summit | Chicago
• AXS Drive | Indianapolis

Each deployment is tailored to support the unique communication and engagement needs of the event while maintaining a consistent attendee experience across the SBJ ecosystem.

“SBJ continues to set the standard for how sports business events are experienced. We’re excited to support their vision through connected digital experiences that help modernize communication and attendee experience across their event portfolio.”

— Jake Neiman
Founder & CEO, BIG Digital

Building the Future of Sports Event Communication

As live events continue evolving, organizations across the sports industry are looking for more dynamic ways to communicate with attendees, recognize sponsors, and create connected experiences in real time.

Through its partnership with SBJ, BIG Digital continues expanding its role within the sports industry — helping bring modern digital communication infrastructure to some of the most influential events in sports business.

Together, BIG Digital and Sports Business Journal are helping shape the future of connected live event experiences.

image

BIG Digital supporting SBJ Tech Week with connected event communication and sponsor engagement technology.